Digital Marketing utilizes online channels such as SEO, social media, content marketing, email marketing, and paid ads to promote products and services. It enables businesses to reach a wider audience, drive engagement, generate leads, and increase sales. Compared to traditional marketing, it is more cost-effective, provides measurable results, and allows real-time interaction with customers.
How Digital Marketing Helps in Job Opportunities & Income Growth
– High Demand – Businesses across industries are hiring digital marketing professionals to manage their online presence.
– Job Roles & Salaries – Roles like SEO Specialist, Social Media Manager, and Performance Marketer offer salaries ranging from ₹3-15 LPA
Here are some popular career roles and their average salary ranges in India:
Job Role Average Salary (INR per Year)
Digital Marketing Executive ₹3-6 LPA
SEO Specialist ₹4-8 LPA
Social Media Manager ₹5-10 LPA
Performance Marketing Manager (Google/Facebook Ads) ₹6-15 LPA
Content Marketing Manager ₹5-12 LPA
Email Marketing Specialist ₹4-9 LPA
Freelance Digital Marketer ₹30K-₹2L per month (Varies by clients)
– Freelance & Business Opportunities – Earn through freelancing, affiliate marketing, blogging, e-commerce, and online coaching.
– Future Growth – India’s digital ad market is booming, with remote work flexibility and no technical background required.
Training Content
Module 1: Introduction to Digital Marketing
• What is Digital Marketing?
• Traditional vs. Digital Marketing
• Importance of Digital Marketing
• Current Trends in Digital Marketing
• Career Opportunities
Module 2: Website Planning & Development
• Importance of a Website
• Domain & Hosting Basics
• Website Platforms (WordPress, Wix, Shopify)
• SEO-friendly Website Structure
Module 3: Search Engine Optimization (SEO)
On-Page SEO
• Keyword Research & Tools (Google Keyword Planner, Ahrefs, SEMrush)
• Meta Tags Optimization
• Content Optimization (Blogs, Landing Pages)
• Internal & External Linking
• Image & Video Optimization
Off-Page SEO
• Backlink Strategies
• Guest Blogging
• Directory Submissions & Social Bookmarking
• Local SEO & Google My Business
Technical SEO
• Website Speed Optimization
• Mobile Responsiveness
• XML Sitemaps & Robots.txt
• Schema Markup
Module 4: Search Engine Marketing (SEM) & Google Ads
• Importance of Social Media Introduction to Google Ads
• Importance of Social Media Types of Ads (Search, Display, Shopping, Video, App)
• Importance of Social Media Keyword Match Types & Bidding Strategies
• Importance of Social Media Creating and Optimizing Ad Campaigns
• Importance of Social Media Understanding Google Analytics & Conversion Tracking
Module 5: Social Media Marketing (SMM)
• Importance of Social Media Importance of Social Media
• Importance of Social Media Platform Breakdown (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok)
Social Media Content Strategy
Paid Advertising on Social Media (Facebook & Instagram Ads, LinkedIn Ads)
Influencer & Affiliate Marketing
Module 6: Content Marketing & Blogging
• Importance of Content Marketing
• Content Creation Strategies
• Blogging for SEO
• Video Marketing Strategies (YouTube & Reels)
• Email Marketing & Newsletters
Module 7: Email Marketing & Automation
• Email Marketing Strategy
• Tools (Mailchimp, ConvertKit, HubSpot)
• Lead Generation & Email Funnels
• Email List Segmentation
• Automation & Drip Campaigns
Module 8: Affiliate & Influencer Marketing
• How Affiliate Marketing Works
• Choosing the Right Affiliate Program
• Influencer Collaboration Strategies
• Tracking Performance & ROI
Module 9: Online Reputation Management (ORM)
• Google Analytics Overview
• Key Metrics & KPIs
• Heatmaps & User Behavior Analysis
• A/B Testing & Optimization
Module 11: Advanced Digital Marketing Strategies
• Growth Hacking Techniques
• Chatbot & AI in Marketing
• Voice Search Optimization
• Web3 & Future of Digital Marketing
Module 12: Case Studies & Live Projects
• Hands-on Project Work
• Certification & Career Guidance
